WGTE FM 91 Corporate Pledge Challenge Program
Fall 2004: October 15 – 24
The WGTE FM 91 Corporate Challenge Program enables you to get your business
name and information in front of over 75,000 WGTE listeners and helps WGTE
secure new members during our semi-annual, on-air pledge drives. As a corporate
challenge partner, we will promote your business and your generosity as
we ask listeners to become new station members (40% of our operating budget
comes from member contributions). As we talk about your business, listeners
are encouraged to become station members by contributing an amount that
matches, dollar for dollar, your challenge grant. For example, your $1,000
challenge could be used to help us secure 10 new $100.00 members, thereby
allowing us to grow our membership revenue by a total of $2,000. There
is always an imperative in our voice with a corporate challenge, because
the unmatched money is returned to you if the listeners do not take full
advantage of the challenge. In addition to the benefit of on-air promotion during the challenge period,
typically 30 - 60 minutes of air time, your business will also receive: • A minimum of six corporate recognitions during the time you are
on air.
•
The opportunity for representatives from your business to join the FM 91
talent on the air live to offer the challenge during the program.
•
An additional six acknowledgements as a supporter of FM 91 after the fund
drive.
•
Corporate membership eligibility at challenges of $1,000 and above. WGTE listeners are intelligent, well-educated, and affluent - just the
kind of people who are interested in a business like yours. Our listeners
appreciate and value businesses that support public broadcasters. Your
business and WGTE Public Broadcasting can make a great partnership that
benefits us both. Challenge Levels: Package 1: FM 91 Prime Time Challenge - $1,000
Your choice of the following Prime FM 91 programs:
•
Morning Edition (6:00 a.m. - 9:00 a.m., M-F)
•
Weekend Edition (8:00 a.m. - 10:00 a.m., Sat. & Sun.)
•
Car Talk (10:00 a.m. - 11:00 a.m, Sat.; 6:00 p.m. - 7:00 p.m., Sun.)
•
All Things Considered/Marketplace (4:00 p.m. - 6:30 p.m., M-F)
•
Weekend All Things Considered (5:00 p.m. - 6:00 p.m., Sat. & Sun.)
•
Whad 'Ya Know? (11:00 a.m. - 1:00 p.m., Sat.)
•
A Prairie Home Companion (6:00 p.m. - 8:00 p.m., Sat.; 2:00 - 4:00 p.m.,
Sun.)
•
Day to Day (Noon - 1:00 p.m., M-F) Package 2: FM 91 Day Part Challenge - $500
Your choice of the following FM 91 programs:
•
Classical Music (10:00 a.m. - Noon, 1:00 p.m. - 4:00 p.m, 6:30 p.m. - 10:00
p.m. Mon.- Thurs.; 6:30 p.m. - 8:00 p.m., Fri.; 10:00 a.m. - 2:00 p.m.,
Sun.)
•
Portraits in Swing (8:00 p.m. - 9:00 p.m., Sat.)
•
Opera (1:00 p.m. - 4:30 p.m., Sat.)
•
Jazz Spectrum 91 (9:00 p.m. - 12:00 a.m., Sat.)
•
This American Life (4:00 p.m. - 5:00 p.m., Sun.)
•
Sunday Evening Music (7:00 p.m. - 12:00 a.m.)
General
Underwriting Guidelines
Specific
Television Underwriting Guidelines
WGTE
FM 91 Corporate Pledge Challenge Program
WGTE
Studio Rentals and Production Capabilities
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