FM 91 MEDIA PROFILE

Premier NPR news, commentary and entertainment: Morning Edition, All Things Considered, Marketplace, Car Talk, This American Life, A Prairie Home Companion, Whad'Ya Know, Day to Day

Local programs include a variety of musical genres: Classical, Live from FM 91!, Portraits in Swing, FM 91 in Concert, Operalog, Jazz Spectrum 91, Electronic Currents

An Audience You Want To Reach

• The median household income of NPR listeners is $72,622.
• 38% of NPR listeners live in homes valued between $200,000 and $499,999.
• 49% of NPR listeners have a household income of $75,000 and above.
• 67% of NPR listeners are between age 25 and 54.
• 58% of NPR listeners have college degrees.
• 77% of NPR listeners are home owners.
• 77% of NPR listeners are employed.
• 51% of NPR listeners spend $100 or more weekly in food stores.
• 50% of NPR listeners shop by mail/catalog.
• 68% of NPR listeners bought a book last year.
• 69% of NPR listeners own a cellular/digital phone.
• 79% of NPR listeners have some type of personal computer at home.
• 74% of NPR listeners used e-mail in the past month.
• 71% of NPR listeners have online service.
• NPR listeners are more likely to purchase all types of products that convey elegance and sophistication.
• NPR listeners enjoy technology, and particularly favor high-end electronics.
• NPR listeners are strongly drawn to home centered activities such as cooking, redecorating and remodeling.
MRI Doublebase 2003

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