TV 30 MEDIA PROFILE / Quality Programming

• TV 30 programs entertain, educate, inform, and inspire: Mystery!, Nova, Nature, Antiques Roadshow, Masterpiece Theatre, The New This Old House Hour

• In-depth, trusted news and business reporting: Newshour with Jim Lehrer, Nightly Business Report,Washington Week, BBC World News

• Safe, award-winning PBS KIDS programs: Arthur, Sesame Street, Clifford, Teletubbies Barney & Friends, Between the Lions

• Local programs of historical and cultural significance: Cornerstones, Toledo Mud Hens Story, Legacy of Glass, The Storied Life of Millie Benson, The Editors

Audience Profile

• 28% of viewers in our primary coverage area tune into WGTE during an average week.

• WGTE viewers have a median age of 35.9 years.

• Over 425,000 viewers tune into WGTE on a weekly basis.
Nielsen Media Research 2004

• 39% of the PBS audience has an income level of $60,000 or above.
PBS National Audience Report/NTI January & February 2004

Praise For PBS!

• The American public called PBS the most trusted institution on a list of nationally known organizations in the country. Americans are more satisfied with programming on PBS compared with commercial broadcasting or cable networks.

• The top three programs among children 2-5 are PBS KIDS shows.
2004 RoperASW Poll

Value

• 86% of TV viewers say that PBS is a safe place for children to watch TV.

• 74% of TV viewers say PBS programs reflect the diversity and character of America.

• 56% of TV viewers say they watch PBS "frequently."

• 75% agree that PBS offers unduplicated educational services.
PKS Research Partners, Ewing, NJ Public Opinion Poll 2003

TV 30 MEDIA PROFILE

TV 30 COVERAGE MAP

FM 91 MEDIA PROFILE

FM 91 COVERAGE MAP