Toledo SymphonyLab™

Marketing Classical

Marketing Classical

We explore the perennial question of how to market classical music to the masses. Panel guests include TSO's Director of Marketing Felecia Kanney and TSO President/CEO Zak Vassar, whose background before joining the symphony was also in marketing. See if our conversation sparks any ideas or suggestions from you – and while you're at it, test your knowledge with our Vintage Ad Campaign Quiz!

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