The Last Independent Automaker

The Missionary

The U.S. car market booms in the wake of World War II, until a price war between Ford and Chevrolet decimates competitors. American Motors Corporation is created through the merger of two smaller companies. To survive in an age of conspicuous consumption, president George Romney boldly bets the company's future on a new niche: economy cars.

Channel: WGTE HD

Length: 00:28:00 / Episode: 101H